Birmingham company makes 94 redundancies as it goes into administration

A Birmingham direct sales company for household goods has gone into administration.

Betterware has made 94 redundancies after tough trading conditions led to cashflow problems, forcing the 90-year-old company into administration.

The company is a sister company of Kleeneze, which was placed into administration on 12 April, one day before Betterware’s announcement. It moved from London to Birmingham in the 1980s.

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